Make your Website easy to find

At IT Problem Solver, another vaulable service we offer to our customers is Website Optimization. Optimization is the process of specifically designing your Web page to rank high in the Search Engines. If you're serious about your business, optimizing your Web pages is a must.

Although many Search Engines are no longer using Meta tags to assist them in ranking a Web page, some still do, and it's worth the effort to include them.

The following tutorial is an excerpt from Web Design Mastery, written by Shelley Lowery.

When designing your Web page, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your Website will rank.

If your site doesn't rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won't be able to find you.

A significant amount of Website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. The percentage of click throughs is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.

There are many components of your Web page that you should pay close attention to when preparing it for listing in a Search Engine. Two of the most effective are: