Using meta tags and codes to optimize your Website

META tags are HTML code that is placed between the <HEAD> and </HEAD> tags and instruct the browser.

The META description tag will contain a description of your site. This description will be visible in some of the Search Engines when your site is returned in a search.

Your description should focus on your site's main topic and not generalize. Make sure you include your most important keywords towards the beginning of your description. In addition, make sure your description describes your page in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters, including spaces.


<META name="DESCRIPTION" content="Dog grooming tips from top professional dog groomers">

The META Keywords tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. The most effective use of keywords is to concentrate on just a few Keyword phrases.


<META name="KEYWORDS" content="dog grooming, dog grooming tips, dog groomers, pet care, animal groomers">

You can find a variety of tools to assist you in creating an effective list of keywords at JimTools.

You can also download a great little freeware program called, GoodKeywords. This program will assist you in developing a list of targeted keywords for your Website. In addition, it also includes a site popularity tool that enables you to check your site's popularity.

Note: A word of caution...only use keywords and phrases that are appropriate for your Web page. Just because a certain keyword is very popular, doesn't mean you should include it within your META tags. This is considered to be SPAM and could get your pages banned from the Search Engines.

<IMG ALT> Tags

An image Alt tag follows your graphic address or url in your HTML code. These words will be displayed in place of your graphics through an older browser or when your visitors have their graphics turned off. To fully optimize your graphics, insert a readable keyword phrase within the Alt tags of your graphics.


<IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog grooming tips" BORDER="0">


Your Title should contain your most important keyword phrase.

Place your "most" important keyword phrase first. Not just your most important phrase, but the keyword phrase that you think people will use when they do a search.

Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in the Search Engines for your targeted audience.

Effective Title tags include only relevant keyword or keyword phrases. Avoid non-indexing filler words, such as a, an, the, welcome and home page.


Heading tags are used to separate topics and range from <H1> being very large and bold to <H6> which is very small and bold.

Your page heading should contain your most important keyword phrase to assist you in ranking higher in the Search Engines. Not all Search Engines place relevance on heading tags. However, many do and it is well worth the effort.


Optimizing your text is another important step in ranking higher in the Search Engines. Your Web page should contain plenty of text and should contain each of your keywords and keyword phrases used in different variations. If all of your keywords and keyword phrases you've listed within your META tags aren't found within your text, the Search Engines will simply ignore them.

Your keywords and keyword phrases should appear within your text at least three times, but not more than seven.


If you'd like to set up your Web page using tables, try to place your Heading text above your Table code. If this isn't possible, make sure you include your keyword phrases within your top left Table cell to assist you in ranking higher in the Search Engines.

Note: Always place your most important information above the fold of your Web page. This is the top portion of your Web page that is visible when your page is first loaded, without scrolling. This is the most important part of your entire page -- use it wisely.

Basic Search Engine Guidelines

Each Search Engine is different and has different guidelines in regard to how they rank a Web page. In addition, their guidelines change very frequently and it is literally impossible to keep up with them. Your best option is to optimize your Website to the best of your ability, submit your pages to the Search Engines and forget it. (Resubmit your main pages any time you make any significant changes.) Your time can be better spent using other marketing techniques other than fighting the Search Engine wars.

Here are some basic guidelines to assist you in optimizing your pages:


Your Title should have a word count of between five and six with a keyword frequency of one and a keyword prominence of at least 60%.

A Keyword that appears at the beginning of a specific area will have a prominence rating of 100%.

A Keyword that appears in the middle of a specific area will have a prominence rating of 50%.

A Keyword that appears at the end of a specified area will have a prominence rating of 0%.

Keyword prominence plays a critical role in determining your site's ranking, not only in the Search Engines, but also in prominent directories such as Yahoo.


Your Alt tags should contain a word count of about one to thirty five and have a keyword frequency of one to two.


Your hyperlinks should contain a keyword frequency of between one and eight.

Body Text

Your body text should contain a keyword frequency of between one and six, a word count between three and four hundred and a keyword prominence of about 50%.

Your Web page should contain a total frequency of between five and twenty.

Take your time and optimize each of your Web pages to the best of your ability. When you're satisfied with your pages, manually submit them to the major Search Engines and directories. If you would like to automatically submit your pages to a large variety of Search Engines and Directories, visit

If you are seeking assistance with publishing your company's presence online, please contact IT Problem Solver. We can assist your company in achieving all of your online objectives.